HISPANIC CUSTOMERS REVIVING DYING SHOPPING MALLS ACROSS U.S.

America's First Shopping Mall,
Southdale in Minneapolis, 1956

America's shopping mall concept has reached the stage of rigor mortis, the "stiffness of death."  Not a single enclosed mall has been built in the U.S. since 2006.

Amazon.com and Walmart.com make almost any merchandise only a keystroke away, delivered to your doorstep, frequently with free shipping.

Big box clothing and general merchandise stores like Sears and J.C. Penney's are doomed with Montgomery Ward long gone.  Business supply stores, like Staples, keep such a low inventory, they've almost become a catalog store, where the customer sees the merchandise they want and orders it.  

Brownsville's Sunrise Mall, constructed in 1979, shows signs of wear, despite a partial remodel in 2015, with foot tall weeds and trash in the parking lots and inoperative doors at its Luby's entrance.  On the plus side, the mall's food court, typically has more customers than all of Brownsville's downtown restaurants combined.

Plaza Fiesta Mall in Atlanta Features Entertainment

According to CBS Sunday Morning, many dying malls, in cities across the United States with emerging Hispanic populations, have been successfully redesigned to appeal to Mexican-Americans, with an emphasis on entertainment and making the mall experience a family outing.  Plaza Fiesta in Atlanta is one example.

Below is the video from the CBS story: