|Ron Oliveira of Hahn Communications|
In the minutes before the "Possible Action," former Harlingen news anchor, Ron Oliveira, in his best Ted Baxter of WKRP voice, oversold the volume of work going into the new city brand. Oliveira first sold himself, his Hispanic heritage and ties to the community.
"Do you want me to read the entire 30 page report?" Oliveira asked rhetorically. "I didn't think so. We'd be here till midnight." He proceeded to thumb through the document, excitedly calling attention to various themes.
Oliveira even showed slides and poster board examples of three other logos considered by Hahn, further emphasizing the volume of work that went into the new logo. As Oliveira moved toward individual commissioners, he strayed too far from the microphone, losing the TV audience at home.
To gain insight into the history, goals and perceptions of the city, Oliveira mentioned "extensive" interviews conducted with "stakeholders," mentioning Carlos Marin of Ambiotec, Fred Rusteberg of IBC Bank, Oscar Garcia Jr. of Jacobs Engineering and Mayor Tony Martinez.
|Commissioner Rose Gowen, also on the|
Commissioner Jessica Tetreau, while appreciating the hard work done by Hahn Communications, was not happy with the new logo, preferring something more closely tied to Brownsville's history and tropical climate. Commissioner Cesar de Leon also voted against the new logo.
|New logo approved by the City Commission|