BUC-EE'S ANNOYED BY FAKE MATAMOROS COPYCAT

 

(ValleyCentral) Brownsville-

Buc-ee’s is prepared to take action against an unofficial store named “Buk-ii’s” in Matamoros.

An off-brand version of the popular store is opening as a “super mercado” in Matamoros. A report stated the store will sell grocery items and international beers.

Buc-ee’s general counsel Jeff Nadalo released a statement to ValleyCentral in reference to the store opening.

“The Buc-ee’s brand represents clean restrooms, freshly prepared food, and great service. Buc-ee’s has invested heavily in innovation across the company to create and maintain these award-winning guest experiences. 

Accordingly, Buc-ee’s will not stand as an idle spectator while others use without permission the intellectual property that Buc-ee’s has cultivated for decades,” the statement reads.