Michael Doukeris, the CEO of Anheuser-Busch that produces Bud Light, met with investors this past Thursday, likely trying to explain the recent 3% drop in Bud Light sales.
Actually, 3% doesn't sound like much of a drop as news reports leave the impression nobody is buying the product, especially homophobic rednecks who fear it will turn them gay.
During the call with investors on Thursday, Doukeris briefly mentioned the ongoing controversy surrounding Bud Light and said, "This was the result of one can. It was not made for production or sale to general public. It was one post, not a formal campaign or advertisement."
"This situation has impacted our people and especially our frontline workers, the delivery drivers, sales representatives, our wholesalers, bar owners and servers. These people are the fabric of our business. They are our neighbors, family members and friends. We've been doing everything we can to support our teams," Doukeris said.
"We are providing direct financial support to the frontline teams that work for us and our wholesalers as to Bud Light have significantly increased our investments behind the brand in the US."
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