ARTURO TREVINO DISPLAYS MARKETING SKILL WITH LOS TREVI'S DRIVE-THRU

 

Arturo Trevino, owner of Los Trevi's drive-thru adult beverage locations throughout town, knows how to merchandise.

While many in Brownsville simply set up shop and wait for customers who never come, Trevino know how to market his product, especially how to take advantage of free advertising on Facebook.

My wife Ana, not a beer drinker herself, always alerts me to Arturo's fabulous specials, usually featuring products that didn't generate enough sales or were seasonal items.

Arturo Trevino

Arturo's latest offering, Shiner Tex-Hex, pictured upper left, was given a rating of 87 by BeerAdvocate, with one subscriber submitting this observation:  

"I was not expecting a brew this impressive from Shiner. No macro vibes at all. No off-flavors. Malt character is typical for an IPA. Hop aromas very faint - maybe because it's at the expiry date? Even without the hops there is some depth & complexity here (from the cactus water?). Dare I say there's even a small hit of capsaicin, but my tolerance is so high it's hard to tell.

Pairs well with supreme pizza and probably tex-mex."

Thanks to Arturo's merchandising, we have a case of Shiner Tex-Hex in our vehicle for our trip to Iowa.